Years Experience
20+
Mid-size
lOCAL bUSINESS fOCUS
Strategy
bEFORE aD SPEND ALWAYS
peco • AAA • AIG
eNTERPRISE BACKGROUND
THE PROBLEM
MOST BUSINESSES ARE SOLD TACTICS, NOT STRATEGY.
Agencies push ad spend. Freelancers push deliverables. Nobody stops to ask whether your message is clear, your audience is defined, or you offer is positioned to win. That's the gap that Keystone fills.
"We build the infrastructure your marketing runs on - so every dollar you spend works harder than the one before."
SERVICES
WHAT WE BUILD FOR YOU
AFFINITY & REFERRAL PROGRAMS
Tap your existing relationships to grow. Structured affinity marketing turns satisfied customers into a growth engine.
MARKETING INFRASTRUCTURE
Build the systems — lead capture, follow-up, and conversion paths — that turn attention into revenue.
COMPETITIVE POSITIONING
Map the competitive landscape and find the space your competitors aren’t occupying — then own it.
LEAD GENERATION STRATEGY
Identify the right channels, craft the right offers, and build campaigns rooted in your positioning — not guesswork.
MARKETING AUDIT & ROADMAP
A plain-language assessment of what’s working, what isn’t, and a prioritized action plan to fix it.
BRAND & MESSAGE STRATEGY
Clarify who you are, who you're for, and why they should choose you — before spending a dollar on promotion.
HOW IT WORKS
FOUR STEPS, NO FLUFF
01
DISCOVERY CALL
30 minutes. We diagnose where the real problem is - often it's not where you think.
02
STRATEGIC build
We develop a clear positioning, messaging framework, and marketing roadmap specific to your business.
03
INFRASTRUCTure
We build or fix the systems - website, lead capture, follow-up - so execution is reliable.
04
Ongoing support
Advisory or hands-on - we stay involved to refine, measure, and improve as results come in.
background
Built from inside the room
ABOUT
PECO/EXELON
Marketing and communications leadership - social media, crisis communications and brand.
Keystone Communications Group, LLC was founded by Tom Brubaker - a marketing strategist who's worked inside organizations where the stakes were real and the budgets were large.
​
After years at PECO/EXELON, Bayview Financial, AIG, and AAA Mid-Atlantic, and with firsthand exposure to affinity-based marketing models that scaled nationally, Tom founded Keystone to bring that same strategic discipline to businesses who deserve better than generic advice.
​
The work here is strategy-first, always. The keystone is the piece that holds everything else up. That's the job.
​
BAYVIEW FINANCIAL
Built marketing and communications function across North America & U.K. from the ground up.
AIG
Enterprise affinity marketing - large scale national campaign strategies.
AAA Mid-Atlantic
Marketing leadership developing affinity programs for financial services offerings.